Who are you & what do you do:
Joshua Edwin Wills is the label I was given at birthing and I’m not sure the things I do fall inside of one neat label. I’m my wife’s best friend as she is mine, I’m a Father, Designer, Art Director, Creative Director, Artist of sorts, Curator, Entrepreneur, Thing Maker.
Tell us about some your outside interests
(beyond the day to day work fun):
I try to let the philosophy of “Do what you love and you’ll never work a day in your life” guide me. So in a way the lines between work and the time outside of work blur quite a bit for me. Skateboarding has been a huge influence on my life since elementary school along with music, and cycling. I enjoy a healthy crip walk every now and again!
What will you be looking for in this years deck designs?
Skate-ability… I’m running through the show like I would a skate-shop scanning every deck… so make that shit pop!
What inspires you?